Top 10 Features to boost sales and run your e-commerce business more efficiently
In an ever growing and competitive online market, you are always looking for the right tools and features to help you sprint ahead. That’s why we offer innovative built-in features to boost your sales and run your e-commerce business more efficiently.
Run all types of products
Key features: type of products to create, deep description
Create and manage physical, digital, downloadable or bundled products with ability to add variants by going deeper in the description of them. You can also promote your items by configuring features regarding SEO, sales date, cross-selling.
Design the storefront
Key features: starter theme, classic theme customization
The default Classic theme has been stripped down to enable an easier customization of the template. This enables a better merchandising of your products and an higher conversion rate in the store. Your team contains a developer ? Get the template of your dreams by fully configuring your storefront in a minimum amount of time.
Configure the store
Key features: Time-to-market, large range of features
A large range of features is available on PrestaShop to quickly configure your store: configure payment methods and shipping carriers, set taxes, display legal information with intuitive features to reduce the time-to-market of your shop.
Fulfill the orders
Smoothly fulfill the orders thanks to detailed view of each of them and automatized emails sendings process to allow the customers to track their orders.
Merchandise the store
Key features: price management, cross-selling
Animate your storefront and highlight your new arrivals or your bestsellers items, increase sales thanks to a full management of your pricing policy and increase average order value using cross & upselling.
Key features: large range of data
PrestaShop let you get a lot of data about your store performance. Track your sales depending on product or categories, know everything about your customer behavior and prevent loss of sales by targeting issues to fix in your store.
Key features: international, marketplaces/price comparison sites
Spread your store on social media, expand your shop to new countries, export your catalog on the main marketplaces and price comparison sites for free (Google Shopping, eBay…) or by using addons. All these tools will enable you to extend your presence and generate sales or visits from everywhere.
Key features: set permissions, create employee profiles
Set access to all your employees, agency and freelancers in minutes with employee profiles and user permissions. You can also get the record of all the actions made your admin panel.
Run your customer service
Key features: request segmentation, reply templates, return process
Run an efficient customer service by segmenting your customers’ requests and creating to templates to reduce response time and better satisfy your customers. You can also automatize the return processes and let your customers track their progress.
Step #2: Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Step #3: Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!