Visual communication has grown more and more in recent years, with marketing also adopting modern methods that rely heavily on imagery rather than on text.
The newspaper is no longer what it was in the 1990s, that piece of paper that was the pleasure of many people in the morning. Our world has now passed into the digital age, where everything is more visible, more colorful, more attractive. What can we say about photo content?
Read all the reasons why photo content is important, if not vital, in digital marketing:
1. Draw attention.
When it comes to internet, products, advertisements, very few things can be called “us”. Although people spend a great deal of day surfing the internet, it’s hard to see and bring something new, exciting for them.
It’s not that vague thing, “A photograph makes a thousand words.” Marketing can be said to apply 100%. Remember the next time you want to get to your audience that visuals increase interest in that post by 80%.
2. Fast processing.
The human brain retains up to a certain number of information.
That’s why if you want your followers, potential clients or even customers to remember you, it is best to opt for visual content to the detriment of text content. You can play with an image so you know it stays printed on the retina of any person who sees it.
3. Helps nonverbal communication
Captive in a digital age, we have come to spend much of our time communicating nonverbally.
The world of marketing is also witnessing this transformation.
Everything is written, printed or behind the small screens, in the form of a monologue, not a dialogue.
An image outlines this communication, helps and improves its understanding.
4. Can become viral.
I think we all agree that the Internet is the fastest thing of the century.
That’s why certain posts can become viral without even making an effort for it. You do not know when you have a brilliant idea that will put your social networks in jar, and your photo will really become viral.
Another reason why you should consider using photo content.
5. Enhance the understanding.
Photo content is otherwise perceived by the human brain.
A simple combination of colors or a particular font can cause us to think inadvertently about a brand.
You can do this exercise right now and you will realize how the image has a 70% greater impact on your marketing success.